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Welcome to WebEngage's guide to website user engagement!

Engaging site visitors with highly targeted and personalized messages is one of the most effective ways to build trust. This is why your dashboard comes with a dynamic On-site Engagement Suite that enables you to engage users with On-site Notifications, run Surveys, and collect Feedback with great ease.

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Prerequisites for Creating Highly Personalised Notifications & Surveys

At WebEngage, we have made it easy for you to personalize all your campaigns by leveraging real-time data related to your user's preferences and behavior. These data points are referred to as User Attributes and Events, respectively, and make it possible for you to deliver tailored experiences at scale.

Thus, the first step is to get all these User Attributes and Events flowing into your WebEngage account from your website. Here's how you can go about it:

Then, simply leverage this data to create high performing campaigns.

And, if you're new to the world of marketing automation, or find yourself lost in a world of technical jargon, then head over to Key Concepts of User Engagement for quick answers!

Updated 9 months ago


On-site


Welcome to WebEngage's guide to website user engagement!

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