The WebEngage Knowledge Base Developer Hub

Welcome to the WebEngage Knowledge Base developer hub. You'll find comprehensive guides and documentation to help you start working with WebEngage Knowledge Base as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Overview

WebEngage is a full stack marketing automation suite which makes it possible for consumer businesses to get a 360° view of their users, marketing efforts, product and everything else in between.

The platform makes it easy for marketers to create communication tailored to each user in real-time, across their app and website through its Journey Designer and channels like Push, In-app, SMS, Web Pop-up, Web Push and Email.

At WebEngage, we are obsessed with helping consumer businesses, like yours, fuel sustainable growth via data-driven engagement across your users' lifecycle. This is why user-related data (collectively referred to as User Attributes) and behavioural data (referred to as Events and Event Attributes) lay the foundation for all your analytical and user engagement activities.

Hence, we recommend that you read through the following documents before proceeding to understand the various sections of your dashboard:

Users: What are Users, User Attributes and User Profiles?

Events: What are Events and Event Attributes?

Please Note

The first step in setting up your WebEngage account is to perform a base integration. Once in place, we will automatically start gleaning some basic user details and events. Doing so will also make it possible for you to custom define, track and analyse certain user details and actions (events) relevant to your business.

Hence, if you haven't integrated your app/ website with your WebEngage account yet, then we recommend that you do so before scanning through the documents listed here. Don't worry, integrations have been extensively documented for your reference under our Developer Docs :)

While we have done our best to ensure that this knowledge base equips you with all the information you need to make the most of your dashboard, please feel free to reach out via support(AT)webengage.com in case you have any queries or related feedback. We're always just an email away!


What's Next

So without much ado, let's get you started!

Users