The WebEngage Knowledge Base Developer Hub

Welcome to the WebEngage Knowledge Base developer hub. You'll find comprehensive guides and documentation to help you start working with WebEngage Knowledge Base as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Overview

WebEngage is a full stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels like Push, In-app, SMS, Web Pop-ups, Web Push and Email. The platform's analytical capabilities also make it possible for businesses to get a 360° view of their users, product, campaigns and compare the impact of each channel of engagement.

At WebEngage, we are obsessed with helping businesses, like yours, fuel sustainable growth via data-driven engagement across your users' lifecycle. By helping you leverage real-time insights into your users and their interactions with your app, website and campaigns, our journey designer enables you to seamlessly engage users throughout their lifecycle.

This is why user-related data (collectively referred to as User Attributes) and behavioural data (referred to as Events and Event Attributes) lay the foundation for all your user engagement activities. Hence, we recommend that you read through the following documents before proceeding to understand the various sections of your dashboard:

Users: What are Users, User Attributes and User Profiles?

Events: What are Events and Event Attributes?

Please Note

The first step in setting up your WebEngage account is to perform a base integration. Once in place, we will automatically start gleaning some basic user details and events. Doing so will also make it possible for you to custom define, track and analyse certain user details and actions (events) relevant to your business.

Hence, if you haven't integrated your app/ website with your WebEngage account yet, then we recommend that you do so before scanning through the documents listed here. Don't worry, integrations have been extensively documented for your reference under our Developer Docs :)

While we have done our best to ensure that this knowledge base equips you with all the information you need to make the most of your dashboard, please feel free to reach out via support(AT)webengage.com in case you have any queries or related feedback. We're always just an email away!


What's Next

So without much ado, let's get you started!

Users