In-app Notifications

Welcome to WebEngage's guide to getting started with In-app Overlays

Target users with contextual in-app messages that increase engagement and drive revenue. Backed by real-time user insights and powerful features, you are bound to create memorable experiences each time!

Let's get you started:

Step 1: Enable In-app in your dashboard and tag your app's pages as 'Screens' to identify the sections on which you want to show the notifications. (Step-by-step Guide)

Step 2: Segment your users by their preferences or behavior to engage them with contextual messages.

Step 3: Create an In-app campaign through the Channel or a Journey.

Step 4: Analyze the In-app campaign against various performance indicators to understand its impact on user engagement, conversions, and revenue.

Step 5: Analyze the overall impact of In-app as a Channel to understand its effectiveness in helping you meet your business goals.

Step 6: Have these insights emailed periodically to your team by setting up scheduled reports for an In-app campaign and all campaigns sent through the channel.

And, if you're new to the world of marketing automation, or find yourself lost in a world of technical jargon, then head over to Key Concepts of User Engagement for quick answers!


Pre-requisites For Creating Highly Personalized In-app Notifications

At WebEngage, we have made it easy for you to personalize all your campaigns by leveraging real-time data points related to your user's preferences and behavior. These data points are referred to as User Attributes and Events, respectively, and make it possible for you to deliver tailored experiences at scale.

Thus, the first step is to get all these User Attributes and Events flowing into your WebEngage account from your app. Here's how you can go about it:

Then, simply leverage all this data to create high performing campaigns.

Discover why using app personalization is crucial for your business. It can boost user engagement, increase conversions, build customer loyalty, and help your business succeed in the digital age.

So, what's next?

Step-by-step guides on creating, analyzing and modifying In-app Notifications in your dashboard