App In- Line Content

What is App In-Line Content?

Every app user has different needs, and it is safe to say that one-size-fits-all doesn't work when you target millions of users. Personalization is a way of telling your users that they are valuable to you, and you are committed to giving them the experience tailor-made for them. Like Web In-line Content, App In-line Content aims to deliver a customized experience for each user.

You must be wondering, what does App In-Line do? Or what it offers that is not already offered by the In-App Notification?

Most In-App Notifications either occupy full screen or take a specific space on the screen to pass the message. The user is required to dismiss the In-App Notifications manually to continue with the app. In-App Notifications are used to notify the users about the promo codes, time-bound offers, referrals, etc.

On the other hand, App In-line Content take a dedicated space on the app screen and does not interfere with the user's interaction with the app. The user can continue browsing through your app without dismissing the notification or manually acting on it. Hence making the entire user experience seamless.

App In-line Content can come in handy when you want to send out campaigns about the new features, time-bound offers, transactional messages, and so on.

Benefits of App In-line Content

App In-line Content is a way of showing your user that you care about them and want to help them choose nothing but the best. It also is an effective way of keeping users engaged by showing them what they like, personalized recommendations and offers help increase the trust between the user and the brand.

App In-line Personalization gives the marketers insight into what the user likes and designs campaigns around it. It is an effective tool to increase the user experience.

App In-line Personalization offers many benefits; a few among them are:

  • Increases the conversion rate from unknown users to loyal customers
  • Optimize the home-screen
  • Relevant recommendations
  • Improves customer retention rate
  • Increase in cross-selling through recommendations
  • Effective communication between you and the user

Personalizing your App

As a marketer, you must know that it is necessary to understand the user data to create an effective campaign. The end goal is essential, but for an efficient app in-line personalization, consider the user data and design the campaign around it. This will help drive more traffic to your app and increase the sales and conversion ratio.

Few steps can help you create an effective app in-line personalization:

Step 1: Collect Visitor Data

Before you begin with your app in-line personalization strategy, it is vital to understand your user data and how you can utilize it. For that, you will have to gather the user data. There are many ways to gather user data: asking the user directly, tracking their activity on the app, etc.

Step 2: Profiling

After gathering the data, you must create customer profiles. These customer profiles represent the user's virtual replica with the name, age, and other attributes. You can segment these customer profiles based on their age, preference, or any other attribute and design the personalization around it.

Step 3: Setting your Goals

Now is the right time to set up your goals. These goals can be anything from increasing sales to reducing cart abandonment. Your goals can vary depending on the segment and location. However, before setting up the goal, think about the following question:

  • What are the errors you are trying to fix?
  • How can you engage with your users better?
  • Which language should you use to engage with your user to drive sales and increase the trust between the user and you?
  • Is there any specific area you find that the users will be willing to respond more?

Step 4: Preparing the Strategy

Draw the strategy that will ensure that you reach your end goal. Do not hesitate to include pictures, videos, reviews, or anything that can help keep the user engaged and reach the end goal.

Step 5: Implementing the Strategy

When you design your strategy, it is important to implement it to get the desired output. You can create campaigns, prioritize the campaigns, and run them across the different pages of your website.

Step 6: Measuring the Success

It is important to measure website personalization's success not just for mapping the performance but also for determining the ROI on the campaign and whether they are working or not. The efforts should be measured during the early stages of implementation, mid-stage implementation, and the last implementation stage.

Layouts

WebEngage allows you to personalize your App In-line content in three ways: Text, Banner, and Custom.

Text

Text Layout allows you to add only text along with basic styling and adding buttons for your App In-line content.

Banner

Banner Layout consists of an image addition option with basic styling and adding buttons for your App In-line content.

WebEngage gives you the flexibility to design the banner layout depending on the user and their past behavior. As shown below, you can create an In-line content targetted for individual users.

Custom

The custom Layout option gives you the flexibility of creating your own custom layouts that match their application theme. This means, you can render your own layout while WebEngage will pass personalized data to your campaign

For first-time users, you can create App In-line custom content and take the details of their location, gender, etc. and show them the personalized content based on the same.

App In-line Personalization Use-cases

App In-line Personalization offers multiple benefits to businesses across different verticals. Given its many benefits and aiding sales, App In-line Personalization is being adopted by many industries and exploring its advantages. Let's delve into and see how it can help different segments:

Foodtech

Personalization is a must-have for all food tech apps. Users want to see what they prefer rather than skimming through multiple pages or customizing themselves.

Let's understand the application on App In-line Personalization through a use case:

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Use Case

Let's assume that you are an e-commerce company that offers food delivery services.

With App In-line Personalization, you can track the following:

  • Personal details of the user (name, age, location, and so on)
  • The age group
  • The preferred food for delivery
  • Preferred delivery time
  • Restaurants/ food trucks/ hotels they love

When the user enters your app for the first time, they will see your homescreen. You can track the user events and see what the user likes. With App In-line personalization, you can make the next visit for the user tailored to their needs.

By tracking their location, you can suggest them the best food outlets in their city. You can also use their browsing history on your app and show them combo offers and discounts on the cuisine they love.

BFSI

BFSI is one of the segments with a diverse set of customers. From new first-time bank account owners to large businesses, every customer has different needs regarding financial planning. With app in-line content, the financial institute can offer custom-made offers and services to the users and stay ahead of the curve. This will help strengthen the understanding between you and the user as they feel understood.

Let's understand this further with a use case:

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Use Case

Consider a bank or financial institute that lets the user open an account, purchase loans, pay their bills, and invest money in different sectors.

The financial institute can track:

  • Personal information such as age, location, profession, income, and so on.
  • Their recent investment
  • KYC update
  • Credit and debit cards linked to their account

Consider another user who holds an account in your bank. Since you already have their user data, you know that they generally shop online. You can offer them a credit card that can give them more points every time they shop online. When they log in to your website, you can show a banner welcoming them and offering them a credit card that suits their needs. This will attract the user's attention, and knowing that you have something that personally caters to their needs, will increase the trust and bond between you and the user.

Media and Entertainment

Media consumption differs widely from person to person. Some may be interested in Politics, while others may want to learn more about technological advancements. Whether you are a newspaper, a magazine, or a streaming service, your content should cater to the user's likes to increase the revenue. Times have changed a lot since personalization has become a part of the media and entertainment industry. You are not just giving your user the option but also motivating them to choose you.

Let's understand this further with a use case:

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Use Case

Consider a newspaper app that shares news daily on politics, international news, sports, entertainment, lifestyle, daily crosswords, mind-benders, and so on. Users have the choice to make the payment for your service monthly, quarterly or yearly, and get full access to the app's services.

With App In-line Personalization you can track:

  • User's location
  • Personal details like interests
  • Preferred news genre
  • Their activity on the app.

Consider a user who mainly uses the app to get the news from the finance sector and plays daily crosswords. Based on their news choices, you can show them the editorial contents based on the finance sector. You can also show them the stock prices or the international stock exchange data.


So, what's next?