List of Campaigns is the first interface you'll experience when you select Email from the navigation panel of your dashboard, as shown below. It's a central repository of all the Email Campaigns created by you, making it easy for you to create, analyze and modify campaigns.
This section presents a broad view of the performance of each Email campaign against key indicators like Deliveries, Opens, Clicks, Conversions and so on. Let's show you how you can customize the list to gain quick insights:
As discussed under Campaigns and Its Types, messages sent through the various channels of engagement are called campaigns and can be of the following types: One-Time, Triggered, Recurring, Transactional, Journey and Relay.
While the default view shows you All types of campaigns, as shown above, you can customize the list by selecting a campaign type from the navigation bar.
The following options can be selected here:
All: Shows you all types of Web Push campaigns created over the entire lifetime of your account.
One-time: Shows you only One-time Email campaigns, created over the entire lifetime of your account.
Triggered: Shows you only Triggered Email campaigns, created over the entire lifetime of your account.
Recurring: Shows you only Recurring Email campaigns, created over the entire lifetime of your account.
Transactional: Shows you only Transactional Email campaigns, created over the entire lifetime of your account.
Journey: Shows you only Journey Email campaigns, created over the entire lifetime of your account.
Relay: Shows you only Relay Email campaigns, created over the entire lifetime of your account.
Drafts: Shows you only those Email campaigns that are currently saved as drafts in your account.
Every campaign has a status attached to it. The campaign might have Ended or can be in Upcoming status. You can apply the Status filter from the dropdown and choose the one that meets your current requirement.
Learn more about Campaign Status here.
You can Filter the campaigns by the associated Tags that you would have added while creating the campaigns.
Let's walk you through all the column headers shown here:
Campaign Name: Includes a list of all the campaign titles, hyperlinked to the campaign's analysis section.
Type: Shown only when All is selected in the navigation bar, it indicates the type of campaign (One-time, Triggered, Recurring, Transactional, Journey, Relay). Detailed read
Status: Each Email campaign can have any of the following statuses, discussed in further detail here:
Start Date: Indicates the date and time on which the campaign started getting delivered to its target audience.
Delivered: Indicates the total number of messages that have been delivered to the campaign's target audience over its entire lifetime.
(Unique) Opens: Calculated against Delivered messages, it indicates the percentage of users that have opened the Email campaign at least once.
(Unique) Clicks: Calculated against Delivered messages, it indicates the percentage of users that have clicked on a link included within the Email copy.
(Unique) Conversions: Calculated against Delivered messages, it indicates the percentage of users that have performed the campaign's Conversion Event within its Conversion Deadline. Detailed read on Conversion Tracking.
- Revenue is always shown in the Currency selected by you while setting up Revenue Mapping.Detailed read.
A comprehensive list of all the performance indicators tracked for Email Campaigns
As shown below, using the overflow menu placed on the top left, you can choose to analyze Opens, Clicks and Conversions as a numerical value (by selecting #) or as a percentage value (by selecting %).
Now, let's get you acquainted with all the actions you can take through this section:
Reports can be downloaded and scheduled by only those Admins that have access to Account Management. If you're unable to do so, then please get in touch with your account owner.
Here's how you can obtain a report to analyze the performance of multiple Email campaigns over a specific time frame:
Downloading a Report: As highlighted above, click the Download icon placed on the top right to obtain a copy of performance stats for all your Email campaigns for a specific time frame. Here's a step-by-step guide.
Scheduling a Report: As highlighted above, click the Schedule icon placed on the top right to have performance reports delivered periodically to your and teammates' inbox. Here's a step-by-step guide.
You can choose to analyze the collective impact of all your Email campaigns against key performance indicators by accessing its Channel Overview, as shown below.
The campaign creation interface can be accessed by clicking the Plus icon placed on the top left of this section, as shown below.
You can choose to analyze the performance of an Email campaign in detail by clicking its (hyperlinked) Campaign Name. Doing so will take you to its Campaign Overview section, as shown below.
Using the options nested under the overflow menu placed next to a Campaign's Name, you can choose to Edit, Delete, Duplicate or Tag a campaign, as shown below.
However, do keep in mind that journey campaigns can be edited only through the respective journey's Live View. For the same reason, no overflow menu is shown next to journey campaigns.
Skip the hunt - Use the search bar placed on the top right to dig out existing campaigns. Simply type in a keyword, we'll match it to all the campaign titles and tags, presenting a short list you can choose from! (as shown below)
Updated about 1 year ago