Welcome to WebEngage's guide to crafting impactful web overlays!
Engaging site visitors with highly targeted and personalized messages is one of the most effective ways to build trust. This is why your dashboard enables you to create dynamic On-site Notifications and control their appearance, visibility as per your needs.
You can leverage ready-to-use templates to have notifications up-and-running for all desktop and mobile users within minutes! You can also choose to build custom notifications from scratch by adding your code and brand guidelines to deliver seamless web experiences.
So, Let's get you started!
Step 1: Enable Notifications under Data Platform > Integrations > Channels > On-site in your dashboard. (No additional configurations needed)
Step 2: Create your Onsite Notification and deliver highly tailored website experiences!
- Want more than what the dashboard offers? Team up with your tech team to implement additional customizations via our Web SDK.
Step 3: Prioritize the order of appearance for multiple notifications on your site.
Step 4: Analyze the web overlay's impact on driving user engagement and conversions.
Step 5: Modify the On-site Notification to optimize its performance.
And, if you're new to the world of marketing automation or find yourself lost in a world of technical jargon - head over to Key Concepts of User Engagement for quick answers!
Prerequisites for Creating Highly Personalised Notifications
At WebEngage, we have made it easy for you to personalize all your campaigns by leveraging real-time data related to your user's preferences and behavior. These data points are referred to as User Attributes and Events, respectively, and make it possible for you to deliver tailored experiences at scale.
Thus, the first step is to get all these User Attributes and Events flowing into your WebEngage account from your website. Here's how you can go about it:
Pre-requisite 1: Integrate your website with your WebEngage account
- Start here for Magento integration
Pre-requisite 2: Define and pass the Custom User Attributes and Custom Events you'd like to track for all the users that interact with your website
Then, simply leverage this data to create high performing campaigns.
Updated about 2 years ago
Step-by-step guides on creating, analyzing & modifying web overlays