Welcome to WebEngage's guide to getting started with Email Marketing

Avoid bulk emails. Instead, engage users with tailored emails at the right moment, fostering brand loyalty. Backed by deep insights and intuitive features, you are bound to create engaging experiences each time!

Let's get you started:

Step 1: Integrate your WebEngage account with an ESP (Email Service Provider) of your choice.

Step 2: Segment your users by their preferences and behavior to engage them with contextual messages.

Step 3: Create an Email campaign through the Channel or a Journey.

Step 4: Analyze the Email campaign against various performance indicators to understand its impact on user engagement, conversions, and revenue.

Step 5: Analyze the overall impact of Email as a Channel to understand its effectiveness in helping you meet your business goals.

Step 6: Have these insights emailed periodically to your team by setting up scheduled reports for an Email campaign and all campaigns sent through the channel.

And, if you're new to the world of marketing automation, or find yourself lost in a world of technical jargon - head over to Key Concepts of User Engagement for quick answers!


Pre-requisites For Creating Highly Personalized Email Campaigns

At WebEngage, we have made it easy for you to personalize all your campaigns by leveraging real-time data points related to your user's preferences and behavior. These data points are referred to as User Attributes and Events, respectively, and make it possible for you to deliver tailored experiences at scale.

Thus, the first step is to get all these User Attributes and Events flowing into your WebEngage account from your app and website. Here's how you can go about it:

  • Pre-requisite 1: Integrate your app and website with your WebEngage account

  • Pre-requisite 2: Define and pass the Custom User Attributes and Custom Events you'd like to track for all the users that interact with your app and website

Then, simply leverage all this data to create high performing campaigns.

So, what's next?

Step-by-step guides on creating, analyzing and modifying Email campaigns in your dashboard