Welcome to WebEngage's guide to getting started with Push Notifications
Create delightful mobile experiences with push notifications that drive engagement and conversions. Backed by real-time insights and powerful features, you are bound to deliver high-impact experiences each time!
Let's get you started:
Step 1: Complete the one-time configuration to enable Push messaging in your dashboard.
Step 2: Segment your users by their preferences or behavior to engage them with contextual Push Notifications.
Step 3: Create a Push campaign through the Channel or a Journey.
Step 4: Analyze the Push campaign against various performance indicators to understand its impact on user engagement, conversions, and revenue.
Step 5: Analyze the overall impact of Push as a Channel to understand its effectiveness in helping you meet your business goals.
Step 6: Have these insights emailed periodically to your team by setting up scheduled reports for a Push campaign and all campaigns sent through the channel.
And, if you're new to the world of marketing automation, or find yourself lost in a world of technical jargons, then head over to Key Concepts of User Engagement for quick answers!
Pre-requisites For Creating Highly Personalized Push Notifications
At WebEngage, we have made it easy for you to personalize all your campaigns by leveraging real-time data points related to your user's preferences and behavior. These data points are referred to as User Attributes and Events, respectively, and make it possible for you to deliver tailored experiences at scale.
Thus, the first step is to get all these User Attributes and Events flowing into your WebEngage account from your app. Here's how you can go about it:
Pre-requisite 1: Integrate your apps with your WebEngage account
Pre-requisite 2: Define and pass the Custom User Attributes and Custom Events you'd like to track for all your users.
Then, simply leverage all this data to create high performing campaigns.
Updated 12 months ago
Step-by-step guides on creating, analyzing and modifying Push Notifications in your dashboard