Analyzing App In-line Overview

Once you have launched a few App In-line campaigns, you will be able to analyze their collective impact on user engagement, conversions, and revenue through App In-line Overview.

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What Kind of Data is Shown Here?

You will see cumulative stats based on the user-campaign interactions within the selected time frame.

How to Access

As shown below, this section can be accessed from the central hub of App In-line by selecting Overview from the navigation bar.

Understanding Channel Overview

Now, let's show you how you can analyze App In-line Overview to gain valuable insights into the channel's impact on user engagement, conversions, and revenue.

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You can analyze the collective impact of all App In-line Content by scheduling reports for your entire team! Head over to Settings> Scheduled Reports in your dashboard to set it up.

Select Time Frame of Analysis

By default, App In-line Overview shows you the overall impact of all the App In-line Content for the Last 7 days against key performance indicators like Users Engaged, Impressions, Conversions, Revenue, Deliveries, Failures and so on.

As shown above, using the filter placed on the top right, you can choose to analyze the channel's performance for the following durations Yesterday, Last 7 Days, and Last 30 Days.

Key Metrics

This section provides a comprehensive overview of the channel's performance against broad metrics like Total Impression, Total Clicks, Users Engaged, Conversions, and Total Revenue generated.

Let's go over each card:

Users Engaged

Indicates unique users that have received at least one App In-line Content within the selected time frame. If users get multiple messages, they will be counted towards the total number of Users Engaged only once to avoid double counting.

Total Impressions

Captured from your user's device, it indicates the number of times your users have seen the App In-line Notification within the selected time frame.

Total Clicks

Indicates the total number of times users clicked on the notification over its entire lifetime. This includes clicks on CTAs and hyperlinks.

Conversions

Indicates the unique number of users who have performed the Conversion Event within the campaigns' Conversion Deadline and the selected time frame, for the chosen campaign type and data view.

• Overall: Indicates a sum of unique conversions resulting from campaigns sent through all the channels listed below.

• Channel: Percentage of unique conversions contributed by each channel listed on the left, calculated against the Overall number.

Revenue

Indicates a sum of the revenue generated by the Total Conversions tracked for all the App In-line Content within the selected time frame.

Revenue numbers are always shown in the currency selected by you while setting up Revenue Mapping.

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Please Note

If you have not specified a Conversion Event for a campaign while creating it, or if the specified Conversion Event is not mapped as a Revenue Event, then Revenue will not be tracked for your campaign. Detailed read on how Revenue Tracking works.

Tagwise Performance

You can track the performance of all the tags that have been created while creating App In-line campaigns. Tags help you categorize your campaigns as per their purpose, target audience, or any other parameter that makes them easier to locate. You can measure their performance through metrics: Delivered, Campaigns, Conversion, and Revenue.

Campaign Insights

The most insightful section of App In-line Overview, Campaign Comparison helps you analyze the collective impact of all your campaigns and identify trends of user-channel interactions against crucial metrics, split by campaign types.

It has been divided into two subsections to facilitate multi-dimensional analysis:

• Top Panel
• Graph

By default, Campaign Comparison shows you the overall performance of all App In-line Content for the selected time frame. You can further customize the data by choosing a campaign type.

Now let's get you acquainted with each subsection:

Top Panel

Here you can analyze the performance of App In-line as a channel against broad metrics and collect valuable insights.

Let's quickly go over the performance indicator shown here:

Campaigns: Indicates the total number of campaigns sent within the selected time frame for the chosen campaign type.

Delivered: Indicates the total number of campaigns delivered to all users within the selected time frame for the chosen campaign type. It includes multiple campaign deliveries to a user and is thus, significantly higher than the number of Users Engaged.

Unique Clicks: Calculated against Delivered messages, it indicates the percentage of users that have clicked on a link included in an App In-line Content within the selected time frame for the chosen campaign type.

Unique Conversions: Calculated against Delivered messages, it indicates the percentage of users that have performed the Conversion Event of an App In-line Content within its Conversion Deadline, in the selected time frame, for the chosen campaign type.

Revenue: Indicates a sum of the Revenue generated by the Total Conversions tracked for all the App In-line Content within the selected time frame for the chosen campaign type.
Detailed read on how revenue tracking works.

• Select a Data Format

Using the overflow menu highlighted below, you can choose to analyze Unique Clicks and Unique Conversions as a numerical value (#), or as a percentage value (%):

Graph

Here you can analyze the correlation between (Unique) Clicks and (Unique) Conversions as trend graphs, split by days, for the selected time frame and campaign type.

• Select the Format of Visualization

Lastly, while the default visualization format is a Line Graph, using the overflow menu highlighted below, you can choose to analyze data as a Bar Graph.

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Why do I see 'No Data to Display' in this section?

The message indicates that campaigns of the selected type do not exist. This usually occurs if:

• The campaigns were deleted.
• No campaigns were sent within the selected time frame.
• No data was tracked for the selected campaign type within the chosen time frame.

Engagement Trends

This section helps you analyze user engagement trends for all the App In-line Content against the most crucial performance indicators - Read (Views), Clicks, and Conversions.

Now, let's get you acquainted with the various metrics shown here:

Read Against Days and Time: Indicates Unique Open trends for each day of the week against the following durations for the selected time frame.

Read Against Device Type: Indicates Unique Open trends as per the device (desktop, mobile, tablet) used by users to interact with your App In-line Content.

Clicks Against Days and Time: Indicates Unique Click trends for each day of the week against the following durations for the selected time frame.

Clicks against Device Type: Indicates Unique Click trends for the selected time frame as per the devices (desktop, mobile, tablet) used to interact with all your App In-line Content.

Conversions Against Days and Time: Indicates Unique Conversion trends for each day of the week against the following durations, for the selected time frame:

We hope this gives you a good idea of how you can analyze the collective impact of your App In-line Content on driving user engagement and revenue. Please feel free to drop in a few lines at [email protected] if you have any queries. We're always just an email away!