List of Campaigns is the first interface you'll experience when you select WhatsApp from the navigation panel of your dashboard, as shown below. It's a central repository of all the WhatsApp Campaigns created by you, making it easy for you to create, analyze and modify campaigns.
This section gives you an overview of your WhatsApp campaigns. You can apply campaign filters, search for the campaign using the campaign name in the search bar, and download and schedule the reports.
You can search the campaigns by applying the campaign filters to get accurate result.
As discussed under Campaigns and Its Types, messages sent through the various channels of engagement are called campaigns and can be of the following types: One-Time, Triggered, Recurring, Transactional, Journey, and Relay.
While the default view shows you All types of campaigns, as shown above, you can customize the list by selecting a campaign type from the drop-down menu.
Detailed read on Campaign and Its Types.
Each WhatsApp campaign can have any of the following statuses, discussed in further detail here:
Tag is a handy feature that helps you categorize your campaigns as per their purpose, target audience, or any other parameter that makes them easier to locate. If you have added Tags while creating the campaign, they will show in the drop-down, making your search easier.
Skip the hunt - use the search bar placed on the top right to dig out existing campaigns. Type in a keyword, we'll match it to all the campaign titles and tags, presenting a shortlist you can choose from! If you are looking for a particular campaign, then searching it by its name will fetch you the result right away.
Reports can be downloaded and scheduled by only those Admins that have access to Account Management. If you're unable to do so, then please get in touch with your account owner.
Here's how you can obtain a report to analyze the performance of multiple WhatsApp campaigns over a specific time frame:
Downloading a Report: As highlighted above, click the Download icon placed on the top right to obtain a copy of performance stats for all your WhatsApp campaigns for a specific time frame. Here's a step-by-step guide.
Scheduling a Report: As highlighted above, click the Schedule icon placed on the top right to deliver performance reports periodically to your and your teammates' inbox. Here's a step-by-step guide.
While the default data visualization format is a Percentage (%), you can change this to a Numbers (#) through the overflow menu placed on the top right, as shown below.
Campaign features allow you to create WhatsApp Campaign, Modify Campaigns, and Analyze them. It also provides you a bird's eye view of the campaigns and their performance.
Let's walk you through all the column headers shown here:
Campaign Name: Includes a list of all the campaign titles hyperlinked to the campaign's analysis section.
Type: Shown only when All is selected in the navigation bar, it indicates the type of campaign (One-time, Triggered, Recurring, Transactional, Journey). Detailed read
Status: Each WhatsApp campaign can have any of the following statuses, discussed in further detail here.
Start Date: Indicates the date and time the campaign started getting delivered to its target audience.
Delivered: Indicates the total number of messages that have been delivered to the campaign's target audience over its entire lifetime.
(Unique) Read: Calculated against Delivered messages, it indicates the percentage of users that have viewed or 'read' the WhatsApp message at least once.
(Unique) Clicks: Calculated against Delivered messages, it indicates the percentage of users that have clicked on a link included within the message.
(Unique) Conversions: Calculated against Delivered messages, it indicates the percentage of users that have performed the campaign's/ journey's Conversion Event within its Conversion Deadline. Detailed read on Conversion Tracking.
Revenue: Indicates the amount of revenue generated by the total number of times users have performed the campaign's Conversion Event within its Conversion Deadline.
- Revenue is always shown in the Currency selected by you while setting up Revenue Mapping.
Detailed read on Revenue Tracking.
A comprehensive list of all the performance indicators tracked for WhatsApp Campaigns
Using the options nested under the overflow menu placed next to a Campaign's Name, you can choose to Edit, Delete, Duplicate or Tag a campaign, as shown below. You can also choose to Download/Schedule a performance report for a specific campaign.
Journey campaigns can be edited only through the respective journey's Live View. For the same reason, you can only choose to Download/Schedule a performance report for journey campaigns.
Please feel free to drop in a few lines at [email protected] in case you have any further queries or feedback. We're always just an email away!
Updated about 1 year ago