List of Campaigns is the first interface you'll experience when you select In-app from the navigation panel of your dashboard, as shown below. It's a central repository of all the In-app Campaigns created by you, making it easy for you to create, analyze and modify campaigns.
This section presents a broad view of the performance of each In-app campaign against key indicators like Impressions, Clicks, Conversions and so on. Let's show you how you can customize the list to gain quick insights:
As discussed under Campaigns and Its Types, messages sent through the various channels of engagement are called campaigns and can be of the following types: One-Time, Triggered, Recurring and Journey.
However, given the real-time and targeted nature of the channel, you can only send Triggered and Journey campaigns through In-app.
While the default view shows you All types of campaigns, as shown above, you can customize the list by selecting a campaign type.
The following options can be selected here:
All: Shows you all types of In-app campaigns created over the entire lifetime of your account. (When selected, an additional column indicating Campaign Type is added to the table)
Triggered: Shows you only those campaigns that have been created through the channel, over the entire lifetime of your account.
Journey: Shows you only Journey In-app campaigns, created over the entire lifetime of your account.
Drafts: Shows you only those In-app campaigns that are currently saved as drafts in your account.
Let's walk you through all the column headers shown here:
Campaign Name: Includes a list of all the campaign titles, hyperlinked to the campaign's Overview section.
Type: Shown only when All is selected in the navigation bar, it indicates the type of campaign (One-time, Triggered, Recurring, Journey). Detailed read
OS: Shows the platform targeted by the In-app campaign, indicated by:
- Android icon for campaigns sent just to Android devices
- iOS icon for campaigns sent just to iOS devices
- Both icons for campaigns sent to Android and iOS devices
Status: Each In-app campaign can have any of the following statuses, discussed in further detail here:
Start Date: Indicates the date and time on which the campaign started getting delivered to its target audience.
(Unique) Impressions: Indicates the total number of users that have viewed the In-app Notification at least once.
(Unique) Clicks: Calculated against Impressions, it indicates the percentage of users that have clicked on the In-app Notification.
(Unique) Conversions: Calculated against Impressions, it indicates the percentage of users that have performed the campaign's Conversion Event within its Conversion Deadline. Detailed read on Conversion Tracking.
A comprehensive list of all the performance indicators tracked for In-app Campaigns
As shown below, using the overflow menu placed on the top left, you can choose to analyze Clicks and Conversions as a numerical value (by selecting #) or as a percentage value (by selecting %).
Now, let's get you acquainted with all the actions you can take through this section:
Reports can be downloaded and scheduled only by Admins who have access to Account Management. If you're unable to do so, then please get in touch with your account owner.
Here's how you can obtain a report to analyze the performance of multiple In-app campaigns over a specific time frame:
Downloading a Report: As highlighted above, click the Download icon placed on the top right to obtain a copy of performance stats for all your WhatsApp campaigns for a specific time frame. Here's a step-by-step guide.
Scheduling a Report: As highlighted above, click the Schedule icon placed on the top right to have performance reports delivered periodically to your and teammates' inbox. Here's a step-by-step guide.
You can choose to analyze the collective impact of all your In-app campaigns against key performance indicators by accessing its Channel Overview, as shown below.
The campaign creation interface can be accessed by clicking the Plus icon placed on the top left of this section, as shown below.
You can choose to analyze the performance of an In-app campaign in detail by clicking its (hyperlinked) Campaign Name. Doing so will take you to its Campaign Overview section, as shown below.
Using the options nested under the overflow menu placed next to a Campaign's Name, you can choose to Edit, Delete, Duplicate, Pause or Tag a campaign, as shown below.
However, you can edit journey campaigns only through the respective journey's Live View. For the same reason, no overflow menu is shown next to journey campaigns.
Skip the hunt - use the search bar placed on the top right to dig out existing campaigns. Type in a keyword, we'll match it to all the campaign titles and tags, presenting a list from which you can choose! (as shown below)
Updated about 1 year ago