Understanding Report Stats

Applicable to all Scheduled & Downloaded Performance Reports for a Channel & Individual Campaigns

Each time a campaign is sent to your users, we track its impact through Performance Indicators like Deliveries, Failures, Clicks, Conversions, Revenue and so on. You will receive only Unique Stats for all these performance indicators along with other key details in Scheduled & Downloaded Reports.

For a Channel Report: Stats are calculated as per all users engaged within the time frame specified under Data to Include, even if the campaigns were sent before the selected period.

For a Campaign Report:

  • If the campaign is still Running, the report includes stats for all users engaged till present.

  • If the campaign has Ended, the report includes stats for all users that have been engaged through the campaign for up to 45 days from its End Date.

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Why a Report's Stats May Seem Different from Dashboard's Stats

Campaign and Channel performance stats in your dashboard are shown only for the messages that are sent within the selected time frame of analysis.

However, performance stats in all scheduled/ downloaded reports are calculated as per all user interactions have that occurred within the selected time frame of analysis, even if the messages were sent before the date range.

Hence, you may find certain discrepancies between report and dashboard stats. Please feel free to get in touch with your Customer Success Manager or write to us at [email protected] if you have any pressing concerns. We'll be delighted to assist you!

Report Data & Performance Metrics

The following details are included in all Scheduled and Downloaded Reports:

Column Header

Whats It Means

Campaign Name

As defined at Step 1: Audience, while creating the campaign.

Campaign ID

A unique ID is assigned to each campaign created in your dashboard.

Variation Name

Depending on the number of versions created for a campaign's message, this could be any of - Variation A/ B/ C/ D/ E.

Variation ID

A unique ID is assigned to each message variation created for a campaign.

Channel

Indicates the channel through which the campaign was sent.

Type of Campaign

This could be any of - One-time, Triggered, Recurring, Transactional, Journey or Relay.

Segment Name

Indicates the campaign's target segments, as defined at Step 1: Audience, while creating it.

(Field will remain blank if campaign has been sent through a Journey.)

Segment ID

A unique ID is assigned to each segment created in your dashboard. In case you specify multiple segments as the campaign's target audience, we'll list all the ID against this field.

(Field will remain blank if campaign has been sent through a Journey OR is being sent to All Users.)

Journey Name

If the campaign has been sent through a Journey then its name will be shown here.

(Field will remain blank if campaign has been sent directly through the channel.)

Journey ID

A unique ID is assigned to each Journey created in your dashboard.

(Field will remain blank if campaign has been sent directly through the channel.)

Campaign Tags

Tags help you categorize your campaigns as per their purpose or any other parameter that make them easier to search for in your dashboard. You can add these through Campaign's Overview.

Start Date

Indicates the date on which the Triggered/ Recurring/ Transactional/ Journey campaign was launched or sent to its target audience for the first time.

Send Date (for one-time campaigns)

Indicates the date on which the was One-time campaign sent.

Conversion Event

Indicates the action users are expected to perform on your app after receiving the campaign, as specified at Step 4: Conversion Tracking, while creating it.

Conversion Deadline

Indicates the duration till which the campaigns' Conversion Event will be tracked, as specified at Step 4: Conversion Tracking, while creating it.

Control Group

All related details are shown only if Control Group was enabled for the campaign or its while creating it.

Total in Control Group

Indicates the number of users included in the campaign's Control Group.

Unique Control Group Conversions

Indicates the number of users of the Control Group that have performed the campaign's Conversion Event.

Unique Control Group Conversion Rate

Indicates organic conversion rate of users who did not receive the campaign as they were a part of the Control Group.

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Performance Indicators shown in a Report for each Channel & its Campaign

Click the respective channel to access a list of all the stats included in your report, like Deliveries, Failure reasons, Queuing reasons, Impressions, Clicks and so on.

Push
In-app
SMS
On-site Notifications
Web Push
Email
WhatsApp

The following additional details are included in all Scheduled & Downloaded Reports where Variation-Level Data Granularity is selected:

Column Header

Whats It Means

Layout Name

Indicates the name of the ready-to-use template selected for creating the Push/ In-app/ Web Push campaign variation.

SSP/ ESP/ WSP

Title/ Subject Line

The first 200 characters are indicated for all campaigns variations except SMS and WhatsApp messages.

Message

The first 200 characters of the message is indicated for all campaign variations.

Default CTA Label

Indicates the primary call-to-action text for all In-app, On-site, Web Push and carousel-style Push campaigns.

Default CTA Link

Indicates the primary button link for all Push, In-app, SMS, On-site and Web Push campaigns.

Image

Indicates the banner image for all Push, On-site, Web Push campaigns.

  • Indicates the background image for all In-app campaigns.

Key-Value Pairs

  • Indicates all the JSON key-value pairs added to your Push campaign at Step 3: Message.

  • Indicated for SMS, Email and WhatsApp only if you're using a Private SSP / Private ESP / Private WSP to send the respective campaigns.

Sender ID (only for SMS)

Indicates the Sender ID used to send the campaign, as added at Step 3: Message.

From Name (only for Email)

Indicates the sender's name, as added at Step 3: Message while creating the campaign.

From Email Address (only for Email)

Indicates sender's email address, as added at Step 3: Message while creating the campaign.

Template Name (only for WhatsApp)

Indicates the name of whitelisted message template used to create the campaign.

Understanding the Date of Report Stats

A combination of the Frequency of report delivery and the time frame of Data to Include help determine the exact dates for which the campaign performance stats are included in a report. Let's go over a use-case to understand this better:

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How Frequency and Data to Include Determine the Stats Included in a Report

Let's assume that you subscribe to the report - All Push Campaigns Summary on May 1, at 3 pm. Here's what it's settings look like:

  • Frequency: Daily

  • When: 6 pm

  • Data to Include: 7 Days

This means:

  • The first report (sent at 6 pm, May 1) will include a day-wise summary of the performance of all the Push campaigns your users interacted with over the last 7 Days, April 24 - 30 in which:

    • Day 1 will show campaign stats for April 24
    • Day 2 will show campaign stats for April 25 and so on.
  • The second report (sent at 6 pm, May 2) will include a day-wise summary of the Push campaigns your users interacted with between April 25 - May 1 (last 7 days) and so on.

  • Thus, each subsequent report will include data collected only 7 days prior to the actual date of report delivery.

Please feel free to drop in a few lines at [email protected] if you need further clarification on report stats or would like to request Custom Reports. We're always just an email away!