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Commonly asked questions related to In-app messages

1. Can I use deep links in my In-app Notifications?

Yes. Add the deep link in the relevant fields (On-click Action/ Button Link) while creating the In-app campaign, and you're good to go!


Related read: Integrating Branch with WebEngage to capture user-app interactions as 'Events'

2. How are consecutive In-app Messages shown to a user?

Let's go over a short use-case to help you understand how users receive multiple In-app messages in the context of their app interactions.


Engaging a User with In-app Messages When They Add Products to Cart

Let's take the example of an e-commerce app that contextually engages it's users with recommendations and offers.

Campaign 1 (Buy 1, Get 1): Each time a user adds a product to their cart, they receive a contextual message highlighting more products that they could purchase along with it and avail a 50% discount!

Campaign 2 (Add-on Benefits): Users who have purchased a premium membership are nudged with an additional message, highlighting the add-on benefits they can avail of the purchase. Depending on the product, this could be anything like free shipping, free installation, free servicing, an extended return period, etc.


  • Each time a user added a product to their cart, it's tracked as the Custom Event, Cart_Prod_Added.

    • All products on which the Buy 1, Get 1 scheme is applicable are tracked through the Custom Event Attribute, Offer_Type.
  • Each time a user purchases a premium membership, it's tracked as the Custom User Attribute, Customer_Type.

Here's how the campaigns are triggered:

Campaign 1 (Buy 1, Get 1): Triggered through a Journey, targeting all users who perform the event, Cart_Prod_Added where the Custom Attribute, Offer_Type = buy 1 get 1.

Campaign 2 (Add-on Benefits): Triggered through a Journey, targeting users whose Custom User Attribute, Customer_Type = Premium AND have performed the custom event, Cart_Prod_Added.

This means: If a Premium Member chooses to purchase a product on which the Buy 1, Get 1 scheme is applicable, then they'll receive 2 In-app Messages, back-to-back.

So, which In-app Notification will a Premium Member receive first?

  • There is no fixed order. Users will receive the campaigns in the order of which your WebEngage dashboard triggers them. This means:

    • Some users could receive Campaign 1 (Buy 1, Get 1) first, followed by Campaign 2 (Add-on Benefits).
    • While others could receive Campaign 2 (Add-on Benefits) first, followed by Campaign 1 (Buy 1, Get 1).
  • The second In-app Notification will be rendered only once the user finishes interacting with the first notification - Clicks on it or Closes it.

Similarly, if a user performs two Events consecutively and is bound to receive an In-app Notification in the context of each interaction, then:

  • They will receive notification 1 as per the Event that was performed first.
  • The notification tied to the second Event will be rendered only once they have Clicked/ Closed notification 1.
  • In case the user ends their sessions after viewing notification 1, then notification 2 may be shown in their subsequent session. (If the In-app message is sent through a Journey, then it will be shown only if the user starts another session within the Validity period defined by you.)

3. How can I customize the In-app Notification's placement in my app?

You can easily define where the In-app Notification must be shown in your app by tagging its relevant sections as Screens.

Screens are the mobile equivalent of web pages. Thus, using the WebEngage SDK, you can create a tag whenever a user sees a screen. These tags allow you to pinpoint Screens in your app where you can render In-app messages.

Further, each Screen can be associated with some contextual Screen Data, that can be used to define where to show the In-app Notification.

Thus, while creating an In-app Campaign, you can specify the Screen Name or Screen Data parameter to show the message on specific sections of your app.


How to Tag Screens in Your App & Pass Screen Data

4. What image & text specs should I follow for creating In-app Notifications?

Please follow these guidelines for configuring the In-app Layouts available in your dashboard.

Please feel free to drop in a few lines at [email protected] in case you have any questions or feedback. We're always just an email away!

5. How can I set priority for the multiple In-App Notification campaigns eligible for the same users?

There are 2 ways to access this feature from the ‘List of campaigns’ page of in-app notifications. By clicking on the ‘Prioritize campaign’ icon beside the search box OR Clicking on the actions dropdown menu of any running or upcoming campaign and selecting the ‘Prioritize’ option. Once you are in the priority modal Click on ’Reorder’, Drag and drop the campaign that you would like to reorder and Click on ‘Save’.

6. If I have not set any priority, what would be the default priority set for my campaigns?

By default, journey and relay campaigns (if present) will be listed together in the top priority bucket and all standalone campaigns will be listed together in the next priority bucket.

7. Can I reorder/edit the campaign priority as often as I like?

Yes, you can reorder/edit the campaign priority as many times as you like as long as you have campaign maker or campaign checker permissions.