WebEngage system intelligently decides the best channel (Push / Email / SMS / WhatsApp / Web Push) to send a campaign to the user depending on their past activity. Best Channel becomes an intelligent user attribute that can then be used for segmentation, analysis, and also in Journeys/Relays. Its value would be automatically updated on a periodic basis by the system.
This feature is only available for selected customers. Please get in touch with your Customer Success Manager or [email protected] to get access.
It is recommended to use this feature only if you're actively using more than 1 channel of engagement to send campaigns in your project.
Use the Best Channel intelligent attribute to create live segments/static lists.
Go to the Analyze tab to analyze the value of Best Channel for all users or for users belonging to a specific live segment.
Check a user's best channel before sending them a campaign.
There's a section called Intelligent Attributes in the Attributes tab of the user profile. It will show what is the best channel for that user. We'll add more intelligent attributes in this section in the future, stay tuned!
Updated over 1 year ago