WhatsApp Template Media: Sizing Guide

When sending messages through the WhatsApp templates, it's a good idea to attach an image to the header of your template message. Adding an image can effectively capture your customers' attention and visually communicate your product, proposal, or offer.

But what are the optimal dimensions for an image sent via WhatsApp templates?

While you can technically send images with any aspect ratio, such as 1:1 or 16:9, and they will be delivered successfully, but there's a catch. In some cases, customers might need to tap on the image to view it in fullscreen to see the entire image clearly.

Below are the updated media size requirements for your WhatsApp Templates:

Media Type	Format	Maximum Size
Image	JPEG, PNG	5 MB
Text	Plain text, emojis, Markdown (limited)	4,096 characters
Video	3GPP, MP4 Video (H.264 video codec and AAC audio codec)	16 MB
Audio	`.aac`, `.m4a`, .`amr`, `.mp3`, `.ogg`	16 MB
Sticker	`.webp` (static/animated)	100 KB (static) 500 KB (animated)
Location	Latitude, longitude, optional name/address
Document	Any valid MIME-type	100 MB
Contacts	vCard object (name, phone, email, etc.)