WhatsApp Template Media: Sizing Guide

Documenting the sizing guide for your WhatsApp templates.

When sending messages through the WhatsApp templates, it's a good idea to attach an image to the header of your template message. Adding an image can effectively capture your customers' attention and visually communicate your product, proposal, or offer.

But what are the optimal dimensions for an image sent via WhatsApp templates?

While you can technically send images with any aspect ratio, such as 1:1 or 16:9, and they will be delivered successfully, but there's a catch. In some cases, customers might need to tap on the image to view it in fullscreen to see the entire image clearly.

Below are the updated media size requirements for your WhatsApp Templates:

Media TypeFormatMaximum Size
ImageJPEG, PNG5 MB
Video3GPP, MP4 Video (H.264 video codec and AAC audio codec)16 MB
DocumentAny valid MIME-type100 MB