Preface

WebEngage is a full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, On-site Notifications, Web Push, Email, Facebook-Instagram, and WhatsApp. The platform's analytical capabilities also make it possible for businesses to get a 360° view of their users, products, and campaigns and compare the impact of each channel of engagement.

At WebEngage, we are obsessed with helping businesses like yours fuel sustainable growth via data-driven engagement across your users' lifecycle. By assisting you in leveraging real-time insights into your users and their interactions with your app, website, and campaigns, our journey designer enables you to seamlessly engage users at each stage.

This is why user-related data (collectively referred to as User Attributes) and behavioral data (referred to as Events & Event Attributes) lay the foundation for all your user engagement activities.

Hence, we recommend that you get yourself acquainted with the following concepts before you start using your dashboard:

Users: What are Users, User Attributes & User Profiles?

Events: What are Events & Event Attributes?

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Please Ensure That WebEngage is Integrated with Your App/Website Before Proceeding

The first step in setting up your WebEngage account is to perform an SDK integration.

• Once in place, we will automatically start gleaning System User Attributes, System Events & System Event Attributes.

• It also allows you to custom define, track, and analyze Custom User Attributes, Custom Events, and Custom Event Attributes relevant to your business.

Thus, if you haven't integrated your app/ website with your WebEngage account yet, then we recommend that you do so before scanning through the knowledge base. Don't worry; integrations have been documented for your reference under Developer Docs :)

While we have done our best to ensure that this knowledge base equips you with everything you need to make the most of your dashboard, please feel free to drop in a few lines at [email protected] if you have any queries or feedback. We're always just an email away!