Provides per-user and per-cohort predictions (time, channel, likelihoods), scores, and continuous path optimizers.

Assistive Agents that convert business intent into production-ready segments, journeys, and creative assets, reducing setup time and mistakes.

WebEngage BLACK
Outcome-driven playbooks that execute, optimize, and measure automatically within guardrails.

Predicts the best time slot to send a campaign to each user based on recent engagement patterns, timezone, and historical responsiveness. By scheduling sends when individuals are most likely to open or engage, overall deliverability and conversion improve.

Learn More - Send Intelligently

Ranks channels (email, push, SMS, in-app, etc.) per user and per campaign objective to recommend the highest-probability channel for conversion or interaction. This ensures messaging reaches users where they are most receptive.

Learn More - Best Channel

Automatically generates audience cohorts by predicting user propensities — for example, likelihood to purchase, churn risk, etc.

Learn More - Predictive Segment

Computes a composite score that reflects a user’s recent activity and value (or lead quality) using configurable weights. Scores help prioritize outreach, trigger journeys.

Learn More - Engagement Score

Identifies the top factors moving a funnel metric or campaign KPI up or down and surfaces concise explanations (e.g., user cohorts, content variants, etc.). Leverages AI to automatically add smart tags by checking your campaign content.

Learn More - Insight Agent - Campaigns

Build customer segments using natural language, not query syntax. Stop guessing which attributes to choose - just tell the agent what you need, and it builds the segment for you.

Create or modify multi-step journeys through conversational prompts. The agent outputs a draft journey that can be reviewed, tweaked, and published. Automatically follows best practices learnt over several years.

Coming soon!

Eliminate content bottlenecks. Auto-create on-brand copy and creatives, with brand rules learned from your site, PDFs, and past campaigns. Comes with strong guardrails and easy image-editing.

Currently available in BETA release.